A Solid Foundation
Minute Maid's ties with Sugar Land are as bold and innovative as the beginning of the company in 1945. First known as Florida Food Corporation and then Vacuum Foods, the company was a pioneer in the industry, being the first to market frozen juice concentrate. The product's quick and easy preparation gave way to the name, Minute Maid, and soon became associated with Bing Crosby, who featured the product on his transcribed song and chatter program.
In 1960, the Coca-Cola Company acquired Minute Maid, marking its first venture outside of soft drinks. The company was then relocated to Houston, Texas in 1967. Finding success and a favorable business climate in Texas, the company eventually purchased the naming rights to rebrand the Astros Ballpark in 2002.
Relocating To Sugar Land
In January 2008, the Sugar Land Development Corporation and the Coca-Cola Company entered into a performance agreement to relocate Minute Maid. Sugar Land aggressively utilized its economic development resources and provided Minute Maid with direct cash incentives to be paid over ten years. Minute Maid entered into a partnership with the City and relocated to 2150 Town Square Place in Sugar Land Town Square in April 2009, occupying at least 100,000 square feet of space in the 185,000 square foot office building.The relocation mutually benefited both entities, bringing with it at least 275 jobs and $10.8 million in capital investments.
As Good As It Looked
The Coca-Cola Corporation has been pleased with the relocation, renewing their lease for another ten years, with no incentives from the City.